Where does an account sit within its world?

Benchmarks show the range of participation inside a collection of comparable accounts, and where any one account falls within it. No leaderboards, no overall score.

A small reference set. Five real public accounts from different worlds — not a category benchmark. Use it to see the range of how accounts participate, not to rank them.

Reference set

Five real public accounts across news, creators, sports, venture and brands, each from a stored 90-day snapshot.

5 accounts: @kaitlancollins, @MrBeast, @KingJames, @pmarca, @Microsoft

Each dot represents one reference account. Its position reflects that account's measured behavior on the dimension. The highlighted band shows the range from the lowest to the highest account in this set.

Tap any term or dot for a quick explanation.

Publishing ↔ Conversation

Creation ↔ Amplification

Activity level

Active-day density

Steady ↔ Bursty

What real benchmarks will add

Coming later

• The full range and typical band for each dimension in a collection
• Where a specific account's Résumé sits within that range
• Accounts with a similar participation pattern
• How a collection's behavior shifts over time